Mengniu Dairy launched the virtual anchor “Milk Si”. Wearing Mongolian costumes and holding props of Mengniu products, she shares dairy knowledge and interacts with games in real time, bringing consumers to experience the charm of the Mongolian steppe in an immersive way. The first live broadcast attracted nearly 300w people, and compared to the average performance of the account in the past 30 days, the number of likes and comments in the live broadcast increased by 800% and 88% respectively, and the interaction volume increased significantly!
In 2022, the meta-universe opened a new era of e-commerce
It is understood that China’s 2025 live talent shortage is expected to reach 19.415 million people. The overall market size of virtual people in China is expected to reach 640.27 billion yuan in 2025.
Virtual digital people are becoming the best means for e-commerce to enter the meta-universe, “virtual people + e-commerce” has entered the development dividend period.
With a stable persona and interactive virtual anchor, live with goods can bring consumers an immersive scene experience, attracting consumers to stay in the live room, increasing the amount of interaction, while further promoting the conversion of consumption.
Brand Customized Virtual Hosts What are the advantages
1. High recognition of virtual image
According to the brand’s positioning and application scenarios of the virtual anchor, the virtual image design can be integrated with brand characteristics. For example, as a dairy virtual anchor, the virtual anchor emphasizes the characteristics of nomadic people in terms of clothing and accessories, so that the virtual image has exclusive properties.
2. Strong persona shaping
Virtual person classification is increasingly subdivided, as a brand of virtual anchor, need to avoid homogeneous virtual persona, so not only in the virtual image has the uniqueness, but also need to integrate the brand application scenario, enrich its persona shaping, can customize the virtual scene, props and special effects, assist the virtual anchor to drive the live atmosphere, enhance the effect of the live room, and promote the live conversion.
3. Wide application scenarios
Break the limitations of the real anchor, the virtual anchor does not need to show his face live, can be captured through the motion, constantly enrich the live with goods mode and interactive play, add new interactive elements, adjust the live scene at any time, improve the Z generation of consumer attention and expectations of brand products.
How do brands create custom virtual anchors?
Customized virtual anchor technology solutions. Virtual human production, virtual scene design, full-body motion capture equipment, virtual live streaming software.
1. Virtual human production
Professional art team, responsible for 3D modeling, bone binding, fabric solving, hair solving, 3D virtual scene customization.
2. Full-body motion capture suit
Self-developed full-featured motion capture device VDSuit-Full, the whole body 27 sensing nodes, all-round real-time capture of movement, support access to major animation production mainstream software.
3. Virtual Live Streaming Software
UElive is a virtual live streaming software developed by our mature technology development team based on UE4. virtual people, virtual scenes, virtual props and special effects customized to the brand’s needs will be packaged into the virtual live streaming software UElive, which can be used with the motion capture device VDSuit-Full to capture virtual people in real time.
Brand e-commerce marketing is opening up new ways and new ideas with virtual hosts. Under the trend of homogenization, customized virtual hosts are the best way for brands to get out of the circle in this e-commerce marketing.
Virdyn in the field of virtual digital human years of independent research and development technology, with the industry’s leading custom virtual anchor technology solutions, will continue to meet the needs of different industries on virtual anchor application scenarios, a full range of brands to provide one-stop custom virtual human technology services.
Post time: Jan-03-2023